Privacy Policy

Last updated 1 January 2024.

This Privacy Policy explains how Viral Merch Studio (“we”, “us”, “our”) collects, uses, shares and protects personal information when you visit our website, submit an enquiry, or work with us as a client.

By using our website or services you agree to the practices described here. If you do not agree, please do not use the site.

1. Who We Are

Viral Merch Studio is a merchandise development and fulfillment agency working with celebrities, influencers and content creators. For the purposes of data protection law we act as the controller of the personal information described in this policy.

2. Information We Collect

We collect the following categories of information:

Information you give us: your name, email address, telephone number, brand or social handle, appointment preferences and the details you write in an enquiry or application form.
Client and project information: brand materials, designs, approvals, correspondence and the commercial terms of your engagement.
Technical information: IP address, browser type, device type, referring page and the pages you view, collected through server logs and analytics.
Marketing preferences: whether you have opted in to our dispatch, and whether you have later withdrawn that consent.

We do not knowingly collect information from anyone under 18. Our services are directed at adults, as set out in our Terms & Conditions.

3. How We Use Your Information

To respond to enquiries, schedule appointments and prepare proposals.
To deliver the services set out in your agreement, including design, sourcing, production, storefront and fulfilment work.
To process orders and provide customer support to your end customers where we operate support on your behalf.
To send our dispatch and industry updates, where you have asked to receive them.
To maintain the security, performance and integrity of our website and systems.
To meet legal, tax, accounting and regulatory obligations.

4. Legal Bases

Where data protection law requires a legal basis, we rely on: performance of a contract with you; your consent, for marketing communications and non-essential cookies; our legitimate interests in operating and improving our business; and compliance with legal obligations.

5. Sharing Your Information

We share personal information only as needed to run our services, with:

Manufacturing, printing and fulfilment partners who produce and ship the products.
E-commerce and marketplace platforms such as Shopify, Amazon, eBay, Etsy and Walmart, where your storefront operates.
Technology providers who host our website, send our email and provide analytics.
Professional advisers, and authorities where we are required by law to disclose.

We do not sell your personal information.

6. International Transfers

We operate in the United Kingdom, Spain, the United States, Canada, China, the Philippines, Jamaica and Sierra Leone. Your information may therefore be transferred outside your country of residence. Where it is transferred out of the UK or the European Economic Area, we use appropriate safeguards such as standard contractual clauses.

7. Retention

We keep enquiry data for up to 24 months from your last contact with us. Client and project records are kept for the duration of the engagement and for up to seven years afterwards, to satisfy tax and accounting obligations. Marketing data is kept until you withdraw consent.

8. Your Rights

Depending on where you live, you may have the right to request access to your personal information, correct it, delete it, restrict or object to how we use it, receive it in a portable format, and withdraw consent at any time. To exercise any of these rights, contact us at the address below. You also have the right to complain to your local data protection authority.

9. Cookies

Our website uses a small number of cookies and similar technologies. Essential cookies are required for the site to function. Analytics cookies help us understand how the site is used and are only set with your agreement where local law requires it. You can control cookies through your browser settings; blocking essential cookies may prevent parts of the site from working.

10. Security

We apply technical and organisational measures appropriate to the risk, including encryption in transit, access controls and supplier due diligence. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Third-Party Links

Our site and storefronts may link to services we do not control. This policy does not apply to those services, and we encourage you to read their own privacy notices.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page shows when it was last revised, and continued use of our services after changes are posted constitutes acceptance of the revised policy.

13. Contact Us

For any privacy question or to exercise your rights, please contact:

info@viralmerchstudio.com